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Business essentials: marketing your natural health business

Want to master social media, create magnetic messaging and develop simple sales skills so you can attract and keep your ideal clients? In this short course, equip yourself with the skills to develop your marketing strategy and define your niche. Establish your online presence, hone your sales techniques, and create content to attract leads and drive business growth. Dive in!

  • 20+ hours of content
  • 12 months of access to material
  • 100% delivered online
  • 0 prerequisites

What you'll take away from this course

Effective sales techniques
Marketing strategy
A social media plan
Digital marketing skills
A business website

In this short course, you will study 12 core topics to help you successfully market your natural health business. Begin by identifying your position in the marketplace and assessing your competition. Define your vision, mission and goals and develop a dynamic marketing strategy. Learn how to build your business and personal brand. Create a social media plan and engaging content for different platforms. Design an impressive website and online presence. Finally, upskill in sales techniques and pursue partnerships that drive results.

Continuing education

Completing this course can contribute to your continuing professional development with the following organisation(s).

Topics Covered

  • Positioning your business in the market
    • Define your vision, mission and goals and develop a marketing strategy.
  • Establish your brand
    • How to create a memorable business brand and style guide.
  • “You” as a brand
    • Build your personal brand to elevate your business success.
  • Master organic digital marketing and SEO
    • Learn to use Google Analytics, AdWords, advertising and SEO.
  • Optimising e-commerce platforms
    • Tap into platforms like Instagram, Marketplace, Amazon, Etsy and Airtasker.
  • Develop a social media plan
    • Develop social media content to create authority, build awareness and drive leads.
  • Develop content appropriate for social media
    • Understand different social media platforms and how to use them effectively.
  • Create your niche
    • Find your niche, ideal client and the value of a customer avatar.
  • Using email communication programs
    • Create a free offer to build your email list of warm buyers and learn how to set up a welcome sequence and utilise email communication programs like Mailchimp.
  • Create a website
    • Identify the essential features of a business website and how to optimise yours.
  • Develop partnerships
    • Create partnerships that drive a strong and sustainable business.
  • Sales techniques that work
    • Learn how to structure your sales conversations answer objections and confidently ask for the sale. Discover how to create packages and offers that generate leads and sales.

In this course, you’ll learn marketing skills that you can quickly and easily apply to your natural health business.

Dive into our rich array of online resources, including videos, podcasts and learn how to develop and implement a marketing strategy for your natural health business.

Using our intuitive, industry-leading learning platform, you have the flexibility to study entirely online, in your own time and at your pace. Your learning is supported by an interactive Learning Journal, which you will download and use throughout the course. Remember, if you need it, learning support is one click away.

This course is designed and supported by experts and instructors at the forefront of the industry and backed by Endeavour College of Natural Health’s higher education credentials.

Download our short courses guide

“The short course I did was well structured, simplified and free of overcomplication. I was motivated every step of the way to keep going due to the content inspiring me to learn even more. Loved every bit of it.”

- Leandre