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Establishing and Managing a Practice: set up for success

Are you looking to set up a natural health clinic? In this CPE/CPD course, learn from health leaders experienced in establishing and operating a business. From choosing a location to digital marketing, hiring staff, and managing your cash flow, ensure you understand what's needed to make your business a success.

  • 35+ hours of content
  • 18 months of access to material
  • 100% delivered online
  • 0 prerequisites

What you'll take away from this course

How to start a natural health clinic
Knowledge of legal, safety and ethical requirements
Marketing skills to build your client base
Financial skills in planning, recording and reporting
Up to 35 CPE/CPD points

In this course start by reviewing the market and your business plans. Develop marketing skills to gain and maintain clients. Understand marketing ethics, restrictions, and legislation. Learn how to hire and manage staff. Build your financial management skills, including planning, cash flow forecasts, balance sheets and reporting. Improve your awareness of workplace health and safety responsibilities and risk management.

Continuing education

Completing this course can contribute to your continuing professional development with the following organisation(s).

Topics Covered

  • Business in health
    • Explore beyond the traditional clinic structure and provide examples from a wide range of business operations in complementary medicine and allied health.
  • Business Planning
    • Understand the key elements of a business plan and how it can help enable continuous growth and allow operation within legal, professional, and ethical boundaries.
  • Marketing your business
    • Develop skills to appropriately market a clinical health practice to gain and maintain clients and manage a marketing budget.
  • Digital marketing
    • Explore digital and online marketing strategies and understand the various legal restrictions that apply in Australia for healthcare marketing practices.
  • Financial tracking and reporting
    • Outline the key financial recording and reporting requirements of a business.
  • Managing people and risk
    • Identify and apply the management and operating requirements of a health business.
  • Self-Development
    • Understand the importance of networking and professional development.
  • Final submission
    • Showcase your understanding and application of the knowledge by creating a new plan or product.

Whether you are upskilling, cross-skilling, re-skilling or simply curious about running a natural health practice, this course will equip you with the knowledge to expand your career possibilities.

Dive into our rich array of online resources, including videos, podcasts, and interactive quizzes, to understand what’s needed to establish and manage a successful clinical practice.

Using our intuitive, industry-leading learning platform, you have the flexibility to study entirely online, in your own time and at your pace. You will complete project work and comprehensive assessments to gain CPE points.

Your learning is supported by an interactive Learning Journal, which you will download and use throughout the course to record your progress. Remember, if you need it, learning support is one click away.

This CPE/CPD course is academically rigorous. It is designed and supported by leading experts in the field and academics who understand the needs of busy professionals. You will receive direct feedback from them on your individual course assessments.

Each course draws on content from Endeavour College of Natural Health’s degrees and is backed by its higher education credentials.

Continuing Professional Education

By successfully completing the assessment tasks in this course, you will gain up to 35 Continuing Professional Education (CPE) points. You can use CPE points towards your membership of professional bodies and to show you’re actively investing in life-long learning.

Credly Badge

Completing this course rewards you with the following credly badge, which you can share on your socials!

Awardees have learnt how to best start a natural health clinic. Gained knowledge of legal, safety and ethical requirements. Developed foundational marketing skills to build a client base and learnt how to recruit and manage staff. Awardees has gained financial skills in planning, recording and reporting related activities.

Learn more about Credly badges

Download our short courses guide

“I loved the varied ways the information was shared. The mixture of digital learning; YouTube, articles, and published papers made it interesting and reputable. Really enjoyed the mix.”

- Heather R