Senior Leadership Team

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Sherri DuncanDirector of Clinic and Campus Operations


Sherri has been with Endeavour College of Natural Health for 6 years. Working across Clinic Management and Campus Management in the Perth Campus. Her experience has taken her into a National Campus Manager Liaison where she oversaw and managed all 6 Campus Managers and more recently Sherri’s position runs both Campus and Clinic Operations on a National scale.

Sherri has worked in numerous corporate and hospitality environments ranging from the medical software industry to owning her own busy hole-in-the-wall café.  Although she has had multifarious roles, one thing that attracts Sherri to the roles she takes on is the opportunity to give users/clients a superior experience.  Sherri is passionate about individualising and adapting various situations to achieve harmony for all stakeholders. 

Undertaking a first-class honours degree in BA in Communication and Cultural Studies at Curtin University, Sherri has utilised her cultural knowledge and critical theory and applied it in the natural health industry through the clinic and campus setting.  In addition to her BA, Sherri has done numerous short courses to broaden her knowledge in the operational environment which has helped directing this newly amalgamated department. 


Trudi HennessyNational Education Systems Manager

Nicole GrundyGeneral Manager (VET)


Nicole has worked across the Vocational Education and Training sector for over fifteen years, holding a Chief Operations Officer role for another corporate RTO as well as owning her own RTO back in 2008. Prior to FIAFitnation, Nicole was the Chief Academic Officer (CAO) for the Australian Institute of Personal Trainers and Foundation Education. As CAO, Nicole lead the Academic team, Quality team and the Human Resource team. Responsible for the academic delivery of all courses, implementing best practice across the organisation and ensuring the academic governance and quality is managed across both Registered Training Organisations (RTO).

Nicole holds a Master of Business Administration (MBA), Diploma of Practice Management, Diploma of Training & Assessment, Diploma of VET Registration and Management, Diploma of Management and a Certificate IV in Training and Assessment. Nicole is also a member of many professional bodies, including the Institute of Managers and Leaders (AIM), Business Chicks, ITECA and VELG.


Elissa HolswichNational Quality, Governance & Compliance Manager


Elissa is an experienced policy and compliance specialist, having worked in the field for over 12 years. With a degree in Behavioural Science, she started out in Human Resources roles, but found she had an eye for detail and soon gained a role with the Queensland Office of Higher Education, the State higher education regulator where she worked as a Senior Policy Officer (case manager for higher education providers) for over 5 years. With the centralisation of higher education regulation in Melbourne through TEQSA, Elissa wanted to stay in Queensland and found herself working for one of her previous providers as the ‘internal regulator’, the National Compliance Manager for Endeavour College of Natural Health. After a year back in the government working with the international schooling regulation team and on a finance policy project, Elissa returned ‘home’ to Endeavour in early 2019 and has continued her earlier work liaising closely with TEQSA, ASQA, the Chinese Medicine Board of Australia and other professional bodies to ensure that the College not only meets but exceeds industry and educational standards. Elissa’s daily goal in her work is to make a real difference to the life of students and staff by offering accurate and timely compliance, governance and policy advice, and building a team of experts to support the business and see it thrive.




Ewan BirnieNational VET Manager


Ewan is an experienced health and fitness educator, having worked in vocational education for the last 12 years. With a background in sports coaching and strength and conditioning, Ewan began his lecturing career at a government funded college in the UK, teaching in a range of sports coaching and fitness courses. In 2012, Ewan moved to Australia when he joined the Endeavour College team as a Senior Trainer and Assessor in Fitness. Having held a range of roles since then, Ewan is now the National VET Manager, overseeing VET curriculum design and development in fitness, nutrition and massage courses.

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