You’re in the middle of your degree, right on track and well into the swing of things. Did you know that there are some small things that you can do now that can add up to big things later? We’ve compiled a list of things to consider to help set you up for a successful career after you graduate.
1. Access Endeavour’s Careers Service website, especially taking notice of the Careers Resources available which include: graduate and industry panel recordings, events on campus, job vacancies and alumni webinars that you are able to access while still a student.
2. Participate in Endeavour’s Alumni Webinar Program. These professional development webinars are available for current students and graduates to register and attend.
3. Contact Endeavour’s Careers Service for assistance with your career progression.
4. Register as a student member of a professional association (some associations offer free student membership). It is recommended you call and discuss what your associations can do for you and your industry to identify the best fit for you.
5. Access government start-up information which includes information on:
- Before you start a business
- Start-up options
- Establishing a business
- Business licensing
- Business planning (free kits available)
- Ethical and legal obligations
- Understand legislative requirements
- Market and customer research (free kits available)
- Support and tools that are available
- Search for state-specific grants such as the WA Healthway Initiative
6. Find a mentor to assist you with information regarding normal pay rates/room rental terms and conditions, leasing agreements, subcontracting verses employment.
- An industry-specific mentor can open up many doors for you as a student, this partnership is incredibly important and may lead to professional opportunities once you have finished.
- The mentor experience can also introduce you to situations which you may thrive in or help you decide to go in a different direction.
- Don’t be afraid to ask. There are no set rules for mentoring. It could mean you volunteer regularly in a clinic, observe a once off treatment, meet for regular or occasional meetings. A mentor could be a lecturer, a local practitioner or you could reach out to someone in the greater community.
- Other types of mentors: It’s great to learn from a variety of people. Look for a small business mentor and/or a marketing mentor. Any opportunity to learn should be capitalised on.
7. Consider your direction after graduation
a. Will you set up your own business? Consider:
- Rent a space or work from home? Check local government legislation
- Do you need a dispensary? Can you arrange for stock to be sent to clients after their appointment? Then build your supply of stock that you consistently use over time
- Is your business name available?
- Will you need a separate business email and phone number?
- Your marketing – will you build and monitor your online profile which could include: website, Facebook, Twitter, pamphlets, promotional material and educational emails etc.
b. Will you work in an established practice? If so, where will you work? You need to contact these potential employers and arrange meetings while you are studying to see if they are willing to work with you when you graduate.
c. What to consider if you are going to become a contractor:
- Do you want to be paid by the hour? What is the industry rates for the split-up of client fees? 60%/40%? Do you need to sign a contract?
- What is included in the clinic marketing? How will clients know you are in practice?
- Do you want to rent a room? What does the room hire include? Marketing, receptionist, towels, the percentage on sold herbs?
- If you rent a room – negotiate the best option for you
Note: Is the rent a daily room rate, the percentage of the people you see etc. Ensure you have the opportunity to re-evaluate arrangements after a few months. Some graduates have indicated that the percentage to be charged should be no greater than 33% of your consultation fees. This will vary but you can use it as a guide. This should not include product sales. This percentage should include rent, use of phone, internet, waiting room and cleaning of the room.
Example from Jobs Board: We are offering a great opportunity to start your own business, rent only $10 per client up to a maximum of $60 per day. Rooms have lots of appeals, very effective heating and natural light. Also, computer connection, some advertising, practice management software, EFTPOS and HICAPS if required. Two rooms remaining.
8. Access New Enterprise Incentive Scheme.
9. Access ATO Website to find out tax implications for start-ups, BAS and GST Registration, apply for ABN.
10. Conduct market analysis – Identify your target group by doing in-depth demographic and psychographic (study of personality, values, opinions, attitudes, interests, and lifestyles) analysis.
11. Develop a Business Plan (as if you were presenting this to a bank for a business loan). Define the direction of the business and create strategies to achieve goals.
- Develop your vision and mission statement of the business
- Ensure that you will be financially viable to start your own business. Consult your accountant or consider a business coach/mentor to assist you with this
- SWOT Analysis and contingency plan
- There are a number of Business Plan templates that you can access ranging from the Australian Governments Business Plan Template, or other companies such as ANZ’s Business Plan Template or the Business plan app: MyBizPlan. There are so many templates available, you need to source the best one for you
12. Establish your social media profile and audience.
Start writing blogs, eBooks, making videos, audios, write articles for magazines to help get your name out there. Information on how to do this is covered as part of Endeavour’s Alumni Webinar program (and the recordings of previous alumni webinars) which students can access.
13. Stick to what you know. If you do not have the skills or networks to build a website or to keep an up-to-date online profile, who can assist you? Consider a small business marketing manager and see what they can do for you. They can often do all the online material including registering a domain name, building a website, blog, shopping cart, Facebook page, Instagram, Twitter etc.
14. Learn to build your own client base by following the Wellnation Clinics marketing guide for Endeavour student practitioners.
15. Create marketing material to generate your own clients which will allow you to build your skills in this area with the potential to have your own client base when you graduate.
16. Consider registration for student accounts with TGA approved items (you need to be participating in the clinic to be able to do this). Once you have a membership you will be in touch with the relevant seminars they offer. Some companies to consider:
17. If you are interested in setting up your own dispensary, consider setting up wholesaler accounts to build your own dispensary with companies such as Oborne Health Supplies, Natural Remedies Group, Integria Healthcare. Consider what costs you can afford as part of your business plan. Many graduates commence with stock that they consistently use and build up others over time or arrange for stock to be sent to clients.
18. Meet with a Student Adviser to determine an individual study plan and ensure accurate course progression. Student Advisers can assist with enrolment, part-time study plans, pre-requisite inquiries, online study options, course changes or deferrals, and course completion. You can contact your local Student Adviser on 1300 462 887.
Most importantly, if you ever feel like you’re stuck or you’re not sure which direction to take next, reach out for an appointment: firstname.lastname@example.org or call 1300 884 246. We’re here to help.
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